The hardest thing for a new website creator is to keep it simple. It’s unavoidable, so don’t worry when your site looks really messy and has too much information in it, you will end up cleaning it up later.
Consider doing this: You will need to pass the five second test. In the first five seconds, your site MUST answer these three questions for a reader or customer:
- Who are you?
- What product or service do you provide?
- Why should I care (what’s in it for ME, the customer)?
After you have your website up and have tested it informally with friends and family, use an online testing platform to have strangers look at your site and give their feedback on the above questions. It is confronting, but you will learn a lot!